Florida Politics: James Reyes debuts bilingual TV, digital ads for Miami-Dade Sheriff campaign

Miami-Dade Public Safety Chief James Reyes’ campaign for Sheriff just launched its first pair of bilingual TV and digital ads.

The 30-second spots are running on Telemundo and local ABC, CBS and NBC affiliates in English and Spanish and highlight Reyes’ nearly 25 years of law enforcement experience.

They say he is the “only candidate with executive leadership in a Sheriff’s Office” and that he’ll create a public corruption unit in his first month on the job to better hold local officials accountable.

“When it comes to keeping our neighborhoods safe, Chief James Reyes has what it takes to serve as the first elected sheriff of Miami-Dade in 60 years,” the ads say.

“My commitment to our residents during this campaign is simple: your safety will always come first. That’s why I am so proud to share our new bilingual ads that share my more than two decades of experience and commitment to keeping our community safe,” Reyes said in a statement Wednesday.

“As we look to the future, I’m confident that … the broad support our campaign continues to receive, coupled with my dedication to public service and executive leadership in a Sheriff’s department, positions me strongly to serve as elected Sheriff.”

As Chief of Public Safety, Reyes oversees Miami-Dade’s Police, Fire Rescue and Corrections departments. He came to the county in January 2023 after more than 22 years with the Broward Sheriff’s Office, where he last served as Executive Director.

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